noun: flack; plural noun: flacks
a publicity agent.
verb: flack; 3rd person present: flacks; past tense: flacked; past participle: flacked; gerund or present participle: flacking
publicize or promote.
"each author is flacking his ‘exclusive’ account of the whole mess"
"you must be strong enough to take the flak if things go wrong"
synonyms:criticism, censure, disapproval, disapprobation, hostility, complaints;