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Netflix Inc.'s blitz of new programming attracted a surprisingly high 7.4 million new customers from January to March, reassuring investors who are betting the video streaming pioneer's massive spending will fuel growth around the world. Shares of Netflix jumped more than seven per cent in after-hours trading on Monday to $330.30 US. They are up 65 per cent this year. Wall Street expected Netflix to add 6.5 million new subscribers, according to FactSet data. Netflix topped that and also said it would bring in 6.2 million more customers from April through June, one million more than analyst predictions. Netflix is spending up to $8 billion US on global TV shows and movies in 2018.

As it has expanded to some 190 countries, investors accepted negative free cash flow in exchange for the potential of outsized growth in future years. The company's market capitalization stands at $137.2 billion US, more than double a year earlier. But it faces growing competition as technology companies such as Apple Inc and Inc pour money into premium programming, international rivals jump into streaming, and traditional media companies pursue digital customers. Walt Disney Co. will stop supplying new movies to Netflix starting next year and will start its own streaming service for families.

During the quarter ended in March, Netflix boosted original programming on its monthly subscription service by 85 per cent from a year earlier to a record 483 hours, according to Cowen Co. analysts. The slate included science fiction series Altered Carbon and Marvel action drama Jessica Jones . Netflix has signed up more than half of all U.S. broadband households and is building its customer base globally. At the end of March, its customer ranks had swelled to 125 million. Investors have appeared bullish on the company's ability to add more members.

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