WHAT IS SOLA'S USP?

1. DEFINITION OF USP

A Unique Selling Proposition or Point (USP) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.”

A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.

A USP is sometimes formally expressed in a positioning statement.

2. CENTRALIZED SOCIAL MEDIA.

Let us have a look to legacy social media to understand one of the most important advantages of decentralized social media like sola.

Screenshot from our sola whitepaper

3. DECENTRALISED NETWORKS REDDIT.

Screenshot from our sola whitepaper

4. SOLA AS DECENTRALIZED SOCIAL MEDIA.

Screenshot from our sola whitepaper

5. USP OF INSTAGRAM AS AN EXAMPLE OF CENTRALIZED SOCIAL MEDIA

Instagram is a social network that has taken the world by storm with huge growth over the past few years.

Originally established as a photography app in October 2010, the site now has more than 700 million monthly active users. Facebook bought the app in 2012, and new features are released regularly to keep in line with competitor social networks such as Snapchat.

Instagram is a hugely visual platform, allowing users to upload inspirational images and videos. Many brands and businesses use Instagram to share product and inside company photos and to build relationships with potential customers and influencers.

What makes Instagram unique is the vast range of filters and editing tools available to users to make images look good and stand out.

This is the social network's USP and what has made it so popular.

The social network rewards creativity and experimentation; attractive, unusual and quicky images may attract more interest than straightforward and predictable ones.

6. THE BIRTH OF REWARDING SOCIAL MEDIA NETWORKS SOLA AS SUCCESSOR OF THE PLAGUE EXPERIMENT.

Screenshot from our sola whitepaper.

7. WHICH USP DOES SOLA HAVE?

To understand the unique selling point of sola, we have to understand first the sola mission, strategy and the concept behind sola:

A) Sola mission:

"to democratize access to the audience and to allow all involved parties to benefit from it"

B) Sola has inherited Plague’s unique approach and proven social mechanics, together with all the data and the user base.

C) Sola is a public social information network with a strong financial incentive for all involved parties to follow the rules of the network and to develop it together. Its content is produced by quality-oriented users for the global audience instead of just the user’s friends as in legacy network.

D) The 6 layer concept

Architcture and economy layers, content and distribution layers as well as users and developers layers.

E) Sola economy is built on the principle of ethical use of attention. Attention is the new currency.

G) Sola has a number of revenue streams:

• Native advertising (third-party networks).

• Pay-per-engagement model (connectors for 3rd-party services that want to benefit their users for engagement — games, apps).

• Custom ad-hoc campaigns.

• User purchases for services built on Sola Platform (Action Points, ad-free accounts, additional exposure).

• SOL transactions commission.

• Token sale (limited capacity).

H) Users in sola are partners

SOL token ownership does not influence and is not connected to the platform revenue distribution, interest in revenue, the rights or the votes regarding any issues, etc.

SOL token is the platform’s currency used as a reward for the content creator and nothing else.

Summarizing the above, we can consider the following as a Unique Selling Point (USP):

USP IN DETAILS:

Strong financial incentive to all involved parties in a decentralized next-generation with strong revenue streams and a unique 6 layer concept where users are a full partner who dont need to be connected to friends to get their information displayed but getting access to huge audience to all involved parties to benefit from it.

NO BLOCKCHAIN-BASED SOCIAL MEDIA NETWORK (CENTRALIZED OR DECENTRALIZED) HAVE THIS CONCEPT, STRATEGY OR MISSION.

USP IN SHORT FORM:

EARNING BY HAVING FUN WITHOUT STRESS IS OUR USP.

• BE PROUD OF OUR SOLA.

• BE HAPPY TO BE IN SOLA.

• BE PATIENT TO SEE SOLA SUCCESS.

• BE THE BEST QUALITY CREATER IN SOLA.

2019 IS OUR SOLA YEAR

BE READY FOR A SUCCESSFUL YEAR ان شاء الله